One great social media strategy is to connect to prospective customers, and your customers, as much as you can. Like, respond to other customers' notes, statuses, photos and updates. Do not interject into a conversation that has nothing related to you; stick with contacting someone only once they are discussing something that relates to products or your industry.
Often react to issues and reviews posted on social sites. Check notices often and read many times a day to the messages inside your mailbox. You may also get emails if you wish you to be notified. Bear in mind that every one of one's answers to some review is seen from the public.